Recruitment advertising

Recruitment advertising 1. Purpose of recruitment advertising To attract as wide a pool of suitable candidates in a cost-efficient manner. 2...

Recruitment advertising

1. Purpose of recruitment advertising


To attract as wide a pool of suitable candidates in a cost-efficient manner.

2. Methods of recruitment advertising


• Radio/TV: national, local
• Job centres etc.
• Professional/specialist journals/newspapers
• Newspapers: national, local, free
• The Internet: registers, own website
• Head-hunters
• Use of agencies
• Careers offices: school, universities
• In-house notice-board, journal, intranet, word-of-mouth

3. How to chose suitable method of recruitment advertising?


Choice of recruitment advertising must be based on some factors as follows:

• Type of job
• Type/number of users
• Frequency of advertisement required
• Circulation required
• Geographical coverage required
• Organizational image
• Cost of the right mix above

4. Design of recruitment advertising


a. AIDA principle


When design recruitment ads, you should base on advertising principles of AIDA as follows:

• Attention – catch the attention of the target audience
• Interest – hold the interest until the whole message is read
• Desire – Arouse desire for the opportunity offered
• Action – Stimulate action in the form of applications

b. Content of a recruitment advertising

• Job title/location/salary
• Brief description of job
• Brief description of organization
• Brief description of the ‘ideal’ person
• Benefits etc.
• Special provisions (e.g. mobility, accommodation etc.)
• Application procedure and closing date
• Equal opportunities statement

Related documents


Recruitment process
External recruitment
Recruitment methods
Recruitment job descriptions
Recruitment KPI
Recruitment plan
HR career ebooks (you can download free and ref all ebooks related HR career…)
Author: Tommy Doan, hrvinet.com

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